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MOTOR SPORTS
MARKETING
Since 1995, Superior Cabinets & Custom Furniture, has carried primary
sponsorship of the team. Superior Cabinets provides high quality, hand-made cabinets
to commercial and residential customers. They were looking for an
advertising opportunity with that "something special." As part of the marketing package,
the company carries photos of the car/team. Superior Cabinets, and owner Randall
Taylor can attest that that motor sports marketing works!
APPEARANCES
Personal appearances by our race team with corporate customers,
distributors, sales people, or special guest. Our driver would be
available for autographs and personal appearances, as would other members
of the race team, including the car with advance notice.
BACKGROUND
Sponsors have a growing market which to sell their products. Stock car
racing reaches over 300 million fans annually through television, radio,
newspaper and fan attendance. A team sponsorship travels with the team,
displaying its corporate logo in high visibility areas of the racecar,
driver, and car hauler. The name recognition that comes with this type of
advertising and exposure is unbelievable. Racing is a great value in
today's advertising market.
Stock car racing is an American tradition. The fans are very loyal to
the sponsors of their heroes. In fact, 3 out of 4 fans testify that they
consciously purchase products of the sponsor involved.
We are a business, and are always interested in
new opportunities for our team and business partners. The ideal
candidates for partering would produce consumer products or services that would benefit from the exposure that only
auto racing enjoys. In addition to the retail market, many companies
enjoy the benefits of motorsports marketing in a B2B environment. Please call
(864) 616-0110 for more information.
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